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From boutique to online shopping

February 03, 2022
От бутика к онлайн-шопингу
Next news 11.02.2022

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In addition to stress and tragedy, any crisis has its ups and downs. Difficulties have always been a catalyst for human development, and the fashion industry is no exception. The desire for beauty in man is inexhaustible, and the 20th century has many examples. One of them is the decades-long Cold War, which gave rise to the work of Pierre Cardin and Paco Rabanne.

Cardin’s rise as a fashion designer was rapid. Today, the brand has no equal prevalence. The designer has worked with such celebrities as Maya Plisetskaya, Jeanne Moreau, Marlene Dietrich. And the legendary The Beatles made Cardin’s clothes their highlight and increased public interest in the meter’s work.

Fashion & Lockdown

Lockdown in 2020, when there was a sharp decline in all industries, was the first step towards global changes. The world can no longer remain the same, and it is simply forced to transform. Perhaps the fashion industry is the most striking example. Fashion shows are canceled one after another, and the possibility of making them completely virtual seems the only solution. The collaboration of models and designers is also transferred online.

Lockdown paused the world. A large number of fashion stores are being closed, forcibly or voluntarily. This affected both large brands and small family businesses. At the same time, online sales rapidly grow - the frightening world seeks to protect itself from danger.

For many - both sellers and buyers - going online has become a new experience, somewhat stressful, but allows surviving a global crisis. The continuous growth of online stores and online sales only confirms the correctness of this step towards changes.

Benefits of shopping online

Living in an epidemic dictates its own rules. People try to limit social contacts and minimize time spent in public places. In such conditions, online shopping has many undeniable advantages:


  1. You do not need to have live contact with people - communication with the manager is by phone or chat.

  2. You no longer need to spend time shopping. You save time, taking into account the heavy city traffic.

  3. Many online stores create photo collections of clothing sets for different purposes. This makes the task easier for the buyer – sometimes, it is difficult to imagine how the selected things will look together.

  4. You can choose clothes and place orders at any time of the day from anywhere globally without being tied to the location and schedule of the store.



The ability to choose the form of payment, method and time of delivery make buying clothes online even more convenient.

Online shopping by Pierre Cardin

The famous French brand is no exception and actively develops its online stores. Pierre Cardin’s virtual boutique is organized to make the process of choosing clothes simple and comfortable for the buyer. The clothing catalog is detailed, allowing you to find what you want quickly. Promotional products and novelties are also posted on their pages. Clothes for very tall representatives of the strong half of humanity are arranged in a separate catalog and clothes for massive men.

We are ready to prove otherwise if you are still worried that it is difficult to choose clothes online. Our philosophy is love for each customer and individual approach.

Here is how our online store works:


  1. Each buyer gets a personal manager who will advise and help select clothing for any event.

  2. The site has a section where the height charts of all Pierre Cardin’s products are given. For each type of clothing, there are schematic images of measurements and detailed tips for determining your size.

  3. Video demonstrating how to take measurements correctly makes the process as simple and clear as possible.

  4. Clothes that do not fit or simply do not like you can return within 14 days after purchase.



A separate page on the site is dedicated to detailed recommendations for choosing clothes. You will learn how to select the fitting shirt and suit for your body type, what should be in a man’s basic wardrobe, how to choose and wear accessories. Well, if you do not want to spend time reading, just order a call from a consultant who will answer all your questions.

Having made all the necessary measurements and talked to a consultant, you will spend a few minutes selecting the right thing in the future. Pierre Cardin’s clothing has the broadest range of sizes, from S to 6XL, and three size charts - for men of short, medium, and tall stature. In the online store, you will find clothes for all occasions - for sports, walks, workdays, and celebrations, as well as underwear and a vast selection of accessories. This way, you have the opportunity to pick up a complete wardrobe without wasting time and nerves on shopping trips.

A well-thought-out discount system and club cards make online shopping not only easy but also profitable. VIP-club members receive fixed discounts even on new items, special offers, and gifts for birthdays. Every purchase from Pierre Cardin’s online boutique is delivered in branded packaging. If you are shopping not for yourself but for a gift, you no longer need to worry about gift decoration. We will do it for you.

Being stylish is convenient and easy if your choice is Pierre Cardin!



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