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Looking back, we can see that war has always impacted fashion. And this is not surprising because style cannot stay out of politics. It reflects any significant events happening in the world. Have you ever wondered where our beloved trench coats, bomber jackets, cargo pants, and other military-style items came from? The prototype of this outfit is a military uniform.
If earlier the fashion industry's reaction to high-profile events was slow, now, thanks to the Internet and the media, the fashion world reacts almost instantly. A vivid example of this is the response to military actions in Ukraine, which began on February 24 this year.
The whole world stands with Ukraine, and the fashion industry shows its support in its ways: transferring significant sums in support of Ukraine, closing its boutiques on the territory of Russia, breaking trade agreements, and adding Ukrainian symbols to new collections.
Yellow-blue. The Panton Institute chose these colors as the primary shades of spring 2022 - Energy Yellow and Freedom Blue. T-shirts, cardigans, sweatshirts, and the combination of yellow and blue can be seen everywhere. The Ukrainian flag style and the presence of these shades in different clothing items are popular. The Great Scot brand has officially immortalized the colors of the Ukrainian flag and added a new “Ukraine forever” ornament to the national Scottish ornaments register.
If your wardrobe is mainly in calm and neutral colors, now is the best time to think about a bright new look. In the Future Flex collection from Pierre Cardin, you will find t-shirts in yellow and blue colors and a classic polo shirt in blue or yellow with blue trim.
Peace symbols. Combinations of blue and white in clothes and prints in these shades are associated with a peaceful sky. Another fashionable detail is a stylized image of a dove with an olive twig. In 1949, this Pablo Picasso’s picture became the emblem of the World Association of Fighters for Peace. Today, the white dove of peace decorates clothes in the form of prints and embroidery and also appears in accessories.
Anti-war slogans. Inscriptions reminding of the situation in Ukraine appeared on almost all items of clothing - t-shirts, hoodies, caps, and even bags. The words of support “Stand with Ukraine” or the protest “No war in Ukraine,” the legendary phrases “Good evening, we are from Ukraine,” and the wish to the Russian ship from the heroes of Zmiinyi Island can be seen on clothes, accessories, and souvenir products in any part of the world.
Over the past few years, military-style clothing has firmly entered civilian life because it is stylish, beautiful, and comfortable and can emphasize and strengthen masculine features. And with the beginning of the war, the military man’s popularity was boosted because it is associated with the heroic soldiers of the Ukrainian Armed Forces.
Khaki and pixel-colored clothing, military “president’s” fleece jackets, and tactical boots are the choices of unbowed Ukrainians, a symbol of their readiness to win. By the way, the increased popularity of beards among top management is also a wartime trend, as evidence of chronic pressure.
Pierre Cardin's men’s classic also shows an elite military-style. The Future Flex collection includes t-shirts, shorts, flat pants, and corduroy pants in a specific color - gray, khaki, black, brown, dark blue, and dark green. Strict straight lines, suitable styles, and solid fabrics reference England and Scotland's military aristocracy.
A more informal and mass military-style includes:
· camouflage color clothing;
· semi-military style jackets;
· cargo pants;
· tactical sneakers and boots;
· wide belts with massive buckles;
· solid fabric bags with many pockets.
Since the beginning of the war, fancy clothes and elegance disappeared, focusing on comfort and convenience. Clothing and shoes in a sports style, comfortable and practical, suitable for any situation are now in the most significant demand among buyers. There is no time or sense to choose clothes for each occasion separately - life can change at any minute, which is why clothes' multi-functionality is highly valued. You can comfortably unload humanitarian aid, drink coffee with friends, and go somewhere urgently. But you can be a model of ideal style in such clothes. The line of sports suits and sneakers from Pierre Cardin is the best proof.
Pierre Cardin is style and comfort in any situation.
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